CRM is Not Just For Salespeople
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Salespeople are often thought to be the link between an organization and its customers, and although this may have been true at some point, nowadays the reality is that nearly all teams across the company are involved in customer relationships to some extent. As such, the use of your CRM should not be limited to your salespeople: other resources can benefit from access to customer data and communication history to increase their efficiency and productivity.
This white paper proposes 12 different ways for the non-sales members across your organization to leverage the data and tools of your CRM solution. This leads to stronger customer relationships and a customer service experience that exceeds expectations—in turn allowing you to increase your profits.