5 Steps to Starting a Marketing Automation Practice Within Your Organization
When you first start researching the idea of setting up a marketing automation practice within your organization, it can definitely seem daunting. All of the different possibilities and actions that a prospect may take can make you feel like you need to add many moving parts to this process and additional complexities to your current marketing campaigns.
Setting up automated nurture marketing campaigns can definitely help an organization become more efficient, but not necessarily in the short-term. This type of practice comes with a long-term vision of nurturing other segments or groups by re-purposing the format and the information that you have set up in the first place, and automating the entire process to have the ability to manage multiple campaigns at the same time.
To help align your marketing team on where to start when implementing a marketing automation practice, this article breaks down the process into 5 steps.