White paper
MS Dynamics 365 CRM

5 Steps to Starting a Marketing Automation Practice Within Your Organization

When you first start researching the idea of setting up a marketing automation practice within your organization, it can definitely seem daunting.

All of the different possibilities and actions that a prospect may take can make you feel like you need to add many moving parts to this process and additional complexities to your current marketing campaigns.

Setting up automated nurture marketing campaigns can definitely help an organization become more efficient, but not necessarily in the short-term. This type of practice comes with a long-term vision of nurturing other segments or groups by re-purposing the format and the information that you have set up in the first place, and automating the entire process to have the ability to manage multiple campaigns at the same time.

To help align your marketing team on where to start when implementing a marketing automation practice, this article breaks down the process into 5 steps.

Download this article
When BSP (Bureau de la Sécurité Privée) turned to JOVACO Solutions for help, it was because the organization was being faced with multiple difficulties. Thousands of paper records and annual payments had to be managed individually and manually, which considerably slowed down the processing time of permit applications. The financial data was scattered across multiple […]